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What's in a logo?

Updated: Mar 5

In the last blog post, Amy talked about the name "EveryBody Zen" and what it means, so today I wanted to break down our unique logo. The "e b" that you see here is so much more than the initials of our studio name. There are several symbols implemented into the design that you might miss at first glance.

First, the rounded parts of each letter are inspired by the "zen circle" or "enso ring" design. Like most ancient symbols, you're likely to find numerous interpretations of what the zen circle means, but to me, the single-stroke, almost haphazard, circle reminds us that it's okay to let the mind rest while the body takes over. The zen circles aren't meant to be perfect, because there is tremendous beauty in imperfection!


Next, the two zen circles next to each other are meant to represent the "infinity" symbol. Much too often in this busy world, we think of everything in finite terms. While life is fleeting, there are many things that we often take for granted that are truly infinite. It's always rewarding to slow down and remind yourself that you have endless possibilities ahead of you. If you really think that infinity is impossible, ask yourself to define exactly how much you love your parents, your spouse, your children, or even your pets. The infinity symbol reminds us that there really aren't beginnings or endings, but a never-ending string of events that you can either embrace and control, or let them control you.


We even put a lot of thought into the colors of the logo. This shade of teal represents our idea of the warm and welcome atmosphere that the studio will have. It's meant to represent that beautiful place right between the freedom of the sky and the stability of the earth. Many consider this color to signify clarity of thought and open communication, which are both vital aspects of life!


Thank you for taking the time to read this post! If you'd like to be one of the first to have our logo on a shirt, please head over to our limited-time fundraising t-shirt sale at https://www.customink.com/fundraising/everybodyzen . All proceeds are being used to help build out the new studio!


Finally, I wanted to give a huge shout-out to Shawna Jarrett, who was the artistic genius behind the logo design. She's an uber-talented graphic artist who also lives in the Charleston area. If you're looking for graphic design or even some custom art in general, I can't recommend her enough. You can reach her at shawnajarrett@gmail.com .

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